Put Simply – Product Development is Important
Product Development is a critical aspect of any medical device or life sciences company. For a small business, it can make or break the company. For a large business,
it can directly drive new revenue opportunities or continued growth. As such, new product development must be diligently planned and executed, delivering a well-designed product of high quality that can be repeatably manufactured, meets the market need and offers a competitive advantage.
Taking a great concept and turning it into a final product can be intimidating. One way to think about the process is to “Design In” quality and competitive advantage and “Design Out” risk, product weaknesses, and reliability issues.
Design In the “Good”
Competitive advantage and product quality can be overlooked in the design process. The product design may have omitted a key feature that would differentiate it from the rest of the market. In addition, the prototype may function successfully, but only for a few scenarios, or a limited amount of time before requiring intervention. The development team should ensure that capabilities that provide competitive advantage and product quality are “designed in” to the product.
Design Out the “Bad”
Design and engineering teams can focus too deeply on product functionality or resolving a certain issue. They may lose sight of downstream needs such as reliability or the ability to manufacture the final product. The development team must “design out” any product limitations and reliability issues as early as possible in the process.
Businesses who struggle with these types of challenges in their development programs will look to product development companies, such as Resolution, to manage and execute the development program. Companies like Resolution are focused on working with customers and partners to navigate the development process, ensuring that quality, competitive advantage and other key capabilities are “designed in” to the process, while risk, product weakness and reliability issues are “designed out”.
If you are either starting a product development program or stalled in your current program, engaging a product development company such as Resolution can have an immediate positive impact on the project.
To learn more about the role of Product Development Services for Medical Device and Life Sciences companies, visit
Resolution Development Services.