Working with partners is a standard operating procedure for most businesses. Companies that develop complex products engage partners to assist with the design, development or manufacture of that product. For the project to be successful, the partner must be able to understand the company’s product vision. That understanding should be as good, if not better than the business’. If your partner does have a deep understanding of your product vision, any insights they offer will be questionable or simply be wrong. A lack of understanding of the product vision can be linked to over-budget, delayed, and even failed projects.
But how can you be sure that your development partner understands your vision? There are a few things to look for as you discuss your project with potential partners.
- Is the partner talking more than listening? An immediate red flag for any potential development partner is the amount of listening they do versus the amount of talking. You want your partner to hear you explain the vision for your product. They need to know your motivation for starting the project. This includes things like the issue(s) the product is being designed to solve, why development is happening now, and the expected benefits the product will deliver. Potential partners that spend more time talking about how they can help and less time listening and understanding your project, its goals and priorities will likely be a bad fit.
- Does the partner require constant compromise and reeducation? This is clear warning sign that the partner does not understand your vision. Compromise is a part of every development project, but If you feel that you are constantly having to compromise on the essence of what the product is then your partner did not understand your vision. If you find yourself in meetings or phone calls having to re-educate the partner on the project, its vision and goals, then it is time to consider a different partner, because they are not hearing you.
When a partner understands your vision, they are able to take it and make the necessary, thoughtful compromises that do not sacrifice the essence of what the product is intended to be. A strong development partner is not only able to listen and understand your original vision for the product, but is also able to apply constraints and make careful compromises without sacrificing the initial vision of the entrepreneur. With an engaged product development partner like Resolution, projects will evolve and become richer while still adhering to the essence of the original product vision.
To learn more about Resolution Development’s successful projects, visit http://www.resolutiondev.com/our-work/.